 (Pricing dependant upon numbers, location, format and duration) Sometimes it helps to start with a clean slate. Throw around a few ideas without the millstones of entrenched systems, departmental self interest and budgetary infighting getting in the way. This is often the best way to get to the root of marketing issues and identify areas for improvement or where the core business focus has drifted. Take a step back and look at the whole picture. The Enedia Whiteboard is a perfect entry point for marketers looking to grow their business online, as well as a forum for established e-businesses to review and top up on the latest issues and techniques. Enedia offer a range of Whiteboard packages ranging from discussion panels and seminars to formal training and intensive consulting. Each is structured according to Enedias tried and tested web marketing methodology. The Enedia Pre-Marketing methodology is structured around the four elements that lead to a transaction. These being factors relating to Exposure, Interest, Engagement & Sale. Possible areas of coverage include... - Exposure:
- How can I get more qualified leads from search engines?
- How can I manage paid search advertising myself?
- What do I need to do to my site to make it more attractive to search engines?
- Who should I target for link referrals?
- What online tools can assist in this process?
- Interest:
- How can I get customers to view my core site content?
- How can I regain control of my site content?
- How can I keep content fresh without updates becoming time consuming?
- How can I convince my IT Department of the need for change?
- What online tools can assist in this process?
- Engagement:
- Why are visitors not making contact?
- How can I get more visitors interacting with the core site areas (eg. downloading catalogues, viewing specials, submitting enquiries)?
- Are there any distractions, annoyances or dicincentives in site content or functionality?
- How does my site compare with my competitors and industry best practice?
- Are there any quick fixes or work arounds?
- Sale:
- How can I boost online lead conversion?
- How can I reduce the number of customers aborting the purchase/booking/contact process?
- What technologies / third party applications / upgrades can help close more sales?
- How can I get online leads to my sales team faster?
Enedia can also arrange for the attendance of other leading specialists in issues relating to webmarketing including legal, technology, sales, media buying, competitive intelligence and training delivery. Enquire about Enedia Whiteboard Other Enedia Services:
The Enedia Whiteboard is a flexible forum where web issues can be thrashed out and you can pick the brains of industry experts. The Enedia Audit and Innovate processes look to maximise the effectiveness of your sales process in engaging customers and convincing them to make contact with your sales team or in some other way take a step closer to becoming a converted sale. The Plan & Manage services are designed to assit you putting these ideas into practice and maintain them. Using this site is your first step towards controlling of each of the 4 key elements to maximise the yield of any web marketing campaign you undertake. Use the tools - Read the expert opinion - Talk to Enedia. |
