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Findings From IAB Online Advertising Expenditure Report |
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Emma Weekley (c) 2007
Published Monday 24th September, 2007 On August 9, PricewaterhouseCoopers released a report for the quarter ended June 2007 on behalf of the Interactive Advertising Bureau Australia (IAB).
Total market expenditure in the internet advertising industry has seen a relatively consistent yearly rise in total expenditure since 2003, the first year of record keeping of online advertising expenditures. As the figure below illustrates, annual expenditure has increased by more than $1b in the last five years. 
A summary of findings are outlined briefly below:
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Boost Website Traffic with Google's New Application: A/B Split Testing |
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Published Monday 24th September, 2007 The first major update to Google's Website Optimizer has been released.
This update, named A/B split experiments, enables faster optimization of your website and vastly improved conversion rates.
Firstly, for those of you unfamiliar to Google's Website Optimizer, it is a tool that can assist you in enhancing the effectiveness of your website in order to get a return on your investment.
The new addition of the A/B experiments application enables you to test the performance of entirely different versions of a page. That is, you can change the content, look, feel or general layout of a page while comparing it to your original test page.
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Ethical Guidelines Required as Machines Outsmart their Makers |
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Published Monday 24th September, 2007 The physiological term "singularity" refers to the the centre of a black hole, the point at which the laws of physics no longer makes sense.
This notion of singularity in terms of technological progression was discussed at a recent conference in San Francisco whereby hundreds of Silicon Valley techies and scientists from abroad gathered to discuss the ethical considerations associated smarter-than-human technologies.
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Ansearch Ltd and Jayde Online Inc to launch Australian version of leading online marketing news website
Joint Venture partnership to provide new revenue opportunities.
The parent company of Enedia, Ansearch Limited ("Ansearch") is pleased to announce a new partnership with Jayde Online Inc, a North American based online content publisher and search technology developer.
Under the agreement, Ansearch will produce an Australian version of the highly successful SiteProNews.com website to provide another outlet for the growing list of
online advertising solutions.
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