| Google & Enedia Present at Soush Publishers Seminar |
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Leading online media specialists Soush held a publisher information day at the St Kilda Road Towers in Melbourne on Wednesday 2nd August 2006. Key note Speakers were Tim Giles from Enedia and Ryan Hall and Mark Armstrong from Google. Before a crowd of approximately 20 of Australia's major online publishers, Enedia General Manager Tim Giles kicked things off with a short presentation on optimising web sites for customer flow rather than simply exposure. Tim described the Enedia Four Pillar methodology based around Exposure, Interest, Engagment and Conversion gateways before discussing some general techniques and case study examples. Next up was Ryan Hall and Mark Armstong who answered a range of questions regarding Google from the floor before conducting a short presentation on Google AdSense. A copy of the Enedia presentation is available for download to members. Enedia is looking to conduct similar sessions in both Sydney and Melbourne in the coming months. Anybody interested in attending should submit an enquiry via our on site contact form on site or contact Enedia directly. |
