|
Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced in making choices that either lead them closer towards being a converted sale or further away from it. Any weakness or flaw at one of these points will have flow on effects and reduce the chances of success. Exposure is everything that contributes to bringing potential customers to you. How well does your site perform? Consider the following. How easy is it for your people who know your business and brand to find you? Do you have the tools and knowledge to leverage your offline branding on the web?
- Key Issues:
- Domain name choice & application
- Linkage between on and offline components
- Prommotion of site amongst existing customer base & suppliers
- Protection from potential nasties (Cybersquatting, Google bombs)
How readily can people who don't know you but want the goods and services that you supply find you online? This is generally a question of quality over quantity. Targeting customers in a position to buy what you sell not window shoppers.
- Key Issues:
- Search Engine Optimisation (SEO). Is your site set up structurally and content wise to maximise your chances of getting indexed correctly for the sorts of terms that people looking for what you sell are likely to type into a search engine.
- Search Engine Marketing (SEM). What can you do offsite to boost your chances of being found by customers in search engines. Sometimes you have to pay to play. Enedia can help you decide which, when and how to make best use of your web marketing spend.
- Link management. The number of links to your site will be the main factor determining your sites long term success on the web.
- Online public relations. Emerging technologies and applications are providing increasing opportunities for organised companies to get their message out to the world. The question is deciding which methods work best for your organisation, market and product. From blogs to news syndication and content exchange , Enedia can help you evaluate, choose and implement the right system for your organisation.
|
