Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced in making choices that either lead them closer towards being a converted sale or further away from it. Any weakness or flaw at one of these points will have flow on effects and reduce the chances of success.

Engagement is everything that contributes to encouraging a customer to make contact or otherwise enter into the sales process (or your company). How well does your site perform? Consider the following.

What are your key engagement pages? These pages are the ones from which a potential customer can take direct action to contact your sales team or in the case of e-commerce make direct purchases or bookings.

• Key Issues:
  • The numbers viewing your key engagement pages relative to overall traffic numbers
    
  • Usability and intuitiveness of any engagement process (eg. forms, shopping carts, media downloads, email etc)
    
  • Automation of any engagement processes and reduction in their complexity
    
  • Embedded calls to action and active selling techniques
    
  • User perception and confidence (eg. transaction security, online privacy etc)
    
  • Comparison with competitors and best practice in other similar industries
    
  • Use of technology - Opportunities, appropriate application and value for money.

The Enedia Directory is split into four sections relating to the particular stage that a website or web marketing campaign is at on the marketing continuum. Audit and Innovate tools look to maximise the effectiveness of your sales process in engaging customers and convincing them to make contact with your sales team or in some other way take a step closer to becoming a converted sale. The Plan and Manage tools & services are designed to assit you putting these ideas into practice and maintain them.