Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced in making choices that either lead them closer towards being a converted sale or further away from it. Any weakness or flaw at one of these points will have flow on effects and reduce the chances of success.

Interest is everything that contributes to keeping visitors on your site long enough to view your key selling points. How well does your site perform? Consider the following.

What are the most compelling selling points regarding your brand or products & services? How long does a visitor have to wait before they are presented with your key sales pitches?

• Key Issues:
  • How long pages take to load. The longer the loading time the more likley that visitors will abort and go somewhere else. Has implications with regard to visitor connection speed. Even for customers on broadband connections.
    
  • Cross platform support. Not everyone connects and views the internet in the same way. There are a wide variety of browsers and platforms that potential customers could use to view your site and each of these can impact on what they can see and do. Can all your customers actually see your core content?
    
  • Distractions and over design. What is the most immediately visable thing on your site? If it is not something that is going to take a visitor closer to becoming a customer it is an extravegence.
    
  • Content. How interesting is it? Your website copy should be compelling and full of direct calls to action.
    
  • The wording of your descriptions and titles in search engine results. This is the first point of sale for your business. To convince a potential customer to click on your listing rather than your competitors. How enticing are yours?
    
  • Usability & navigation. How intuitive are your menus? Does your site comply with industry best practice and tried & tested rules of thumb?

Getting people to your site is just the start of the game. Enedia are experts in designing and implementing website strategies designed to fast track potential customers to your key site areas.

The Enedia Directory is split into four sections relating to the particular stage that a website or web marketing campaign is at on the marketing continuum. Audit and Innovate tools look to maximise the effectiveness of your sales process in engaging customers and convincing them to make contact with your sales team or in some other way take a step closer to becoming a converted sale. The Plan and Manage tools & services are designed to assit you putting these ideas into practice and maintain them.