Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

In February Enedia GM Tim Giles was interviewed by Marketing Magazine regarding his views on the YouTube acquisition by Google. The following is an extract.

The biggest problem for Google with the YouTube purchase is that the site's success is not based upon technology but rather the use made of it by visitors. The secret is its anarchic nature and inclusiveness not just the fact that it allows video file sharing. It panders to the exhibitionist and rewards self indulgence with a voyeuristic audience. It provides an outlet for the artist and the clueless tosser in equal measure. Spitting out a stream of instant junk celebrities and try hards with each download. The site allows and encourages these indulgences and is therefore successful in generating visitors.

Google on the other hand is successful at matching advertising to content and the new media frontiers provide new opportunities. Serving variable geo specific advertising into streaming media and inserting a sponsor’s message into downloads is essentially already possible and a tempting option for advertisers burned by time shift consumerism. But will consumers wait through a 15 second advert just to watch someone goofing off in front of a web cam?