Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

 

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; and they can extend into new business areas with ease. Every company, product, city, or even person can reap these benefits if they focus on building and maintaining their brands.

By Matt Bentley
Sedo's chief strategy officer outlines how to cut SEM costs by buying the right website domain names. 

Marketers assume that "Googling" for information is an automatic response the instant a web surfer opens a browser. And for many internet users, the theory is true. But for a number of reasons, and with increasing regularity, many people bypass search engines altogether in favor of a technique called direct navigation. Simply put, direct navigation is when a user directly types a web address into a browser.