Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

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Link building via free directories E-mail
The key to good SEO performance on the web is a combination of relevant link volumes and good content. Complicating this is the fact that Google arbitrarily sets the bar high by actively discounting any links from sites that don't score over three on their mysterious Page Rank scale. The challenge therefore is to obtain sufficient back link volumes from sites with PR over 3 without resorting to dodgy tactics or dubious affiliate schemes. A good starting point is to look to the many free directories online and develop a standard approach to listings.
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Scrolling Marquees and SEO E-mail
Forum Post 23/08/06
Someone suggested to me the other day to put a scrolling marquee (ie. a text ticker) across the top of my website to help with SEO. They said that it was an easy way to get extra text keywords on the page in a site with limited space in the design. What are your thoughts re this? I am concerned that doing so would leave me open to accusations of SE Spam. View the responses to this question in our Web Marketing Forum
 
Enedia Web Marketing Forum Now Open For Business E-mail
Got a web marketing question or just want to get an insight into the current best practice regarding doing business online? The Enedia forum is now operational and full of good tips, discussion and commentary on boosting the yield of your website. Latest threads include discussion on Search Engine Optimisation, Domain Names, Hosting and other General Web Marketing Issues.
 
Getting Better Yield From Online Advertising E-mail
At Enedia we have received several requests for advice regarding online advertising so we thought that we would go straight to the experts. Lisa Kelly is one of Australia's foremost experts on managing ad campaigns on the web. She currently heads up the marketing department at Soush. The following are her thoughts regarding Advertising online.
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Google & Enedia Present at Soush Publishers Seminar E-mail

Leading online media specialists Soush held a publisher information day at the St Kilda Road Towers in Melbourne on Wednesday 2nd August 2006. Key note Speakers were Tim Giles from Enedia and Ryan Hall and Mark Armstrong from Google.

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