| The Enedia Pre-Marketing Principle 2 - Interest |
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Making potential customers aware of your brand and outlets is only part of the battle. The real challenge is to interest them long enough to hear your pitch and review your offerings. First impressions are often all you get.
To capitalise on the increased customer volume that flows from focused management of the exposure component, a business must deliver on a new arrival's expectations. To maximise the effectiveness this commitment must be consistent across all touch points of the business from the website to the shop front.
The Enedia Audit and Innovate processes look to maximise the effectiveness of your sales process in guiding potential customers a step closer to becoming a converted sale. Interest Resources: Enedia Pre-Marketing Principles:
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