Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

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The Enedia Pre-Marketing Principle 4 - Sale E-mail
The final stage in the marketing process in the most important as it is the culmination of all previous elements. It is the point where the window shopper becomes a customer. The point where the ultimate worth of a marketing campaign will be tested. If this stage is fundamentally flawed then it can undermine even the best of marketing campaigns. The final stage in the marketing process in the most important as it is the culmination of all previous elements. It is the point where the window shopper becomes a customer. The point where the ultimate worth of a marketing campaign will be tested. If this stage is fundamentally flawed then it can undermine even the best of marketing campaigns.

Factors considered as part of this analysis include examining the...

  • number of converted sales versus initial enquiries

  • timeliness of sales responses (especially regarding phone and web leads)

  • appropriateness/ optimum use of technology (eg online shopping carts versus faxed forms)

  • user perception and confidence (eg. transaction security, online privacy etc)

  • comparison with competitors and best practice in other similar industries

  • effectiveness of current sales techniques

  • return on investment. Marketing spend versus net revenue.


Sale Resources:


The Enedia Audit and Innovate processes look to maximise the effectiveness of your sales process in closing leads delivered through the workings of the other pre marketing principles.

1. Exposure
2. Interest
3. Engagement
4. Sale

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