Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

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Ad Package
A collection of advertising products combined to create a cost-effective approach to best reach your target audience.

Advertising Network
A group of sites (who may or may not be affiliated with each other) that share a common ad server. The advertising network is typically run by a sales organisation who manage the sales and reporting. An advertising network has the ability to deliver unique combinations of audiences by advertising across multiple sites.

Agency
A media company, advertising agency, or any other kind of representative of an advertiser.

Animated GIFs
An animation created by combining multiple GIF images that are displayed one after the other, at determined time intervals to give the appearance of movement. Most advertising banners are animated GIFs.

Applets
A small program that can run inside another program to provide additional capabilities, for example, Java in Netscape, or Notepad in Windows

Application
A software product such as WordPerfect, Corel Draw, Excel, or Access Applications are programs that perform complex tasks for computer users.

Archive
1. A storage repository for software, data, or other materials to be saved and preserved. 2. A technique of combining and compressing multiple files into a single file to enable easier backup, handling, or transmission. Some of the software programs used to archive files are PKZIP, WinZip, Stuffit, and Tar.

Attachment
A file attached to an email.

Av. CTR or Average CTR
The Click-Through-Rate (see CTR) averaged over a day, month, or specified date period.

Av. CPC or Average CPC
The Cost-Per-Click (see CPC) averaged over a day, month

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B2B
Business to Business. A mode of conducting business between two or more companies.

Bandwidth
The quantity of information that can be delivered over a given time period. Usually measured in bits-per-second (bps). In terms of the Internet, the higher the bandwidth, the faster a web page loads.

Banner
The most common form of Internet advertising, a banner is a typically rectangular graphic image (usually 468 x 60 pixels) placed on a web page. Banners are usually designed to entice viewers to click on them, sending the interested party to the advertiser's website.

Bookmark
Just as a paper bookmark is used as a reminder of the page you are on in a book, Internet bookmarks are used to bring you back to a website you may want to return to. Bookmarks in Internet Explorer are referred to as ‘Favourites’.

Brief
A direction from a client about booking online advertising.

Broadband
Broadband is a high speed Internet connection with high data transmission rates. This allows an Internet user to view web pages and download files quicker. Broadband connection types include cable Internet, high speed wireless connections and ADSL.

Browser
Computer software used to view Internet web pages. The most popular browsers are Microsoft Internet Explorer, Mozilla, Netscape, and Opera.