 Your Website is either a Salesman or a Boat Anchor
Enedia in conjunction with Monash University Faculty of Business & Economics present a selection of short courses in web marketing. The first of these will be a one day seminar to take place in the week starting 17th July 2006. Held at Monash University's Clayton campus the course will cover web marketing fundamentals and cutting edge techniques. Spots limited. Book now.
Your website is either a salesman or a boat anchor - 1-day Seminar
Web marketing often under achieves not because of poor ideas but in how these ideas are implemented. The web is not TV, it is not print media, it is not a brochure, and marketing strategies along these lines rarely deliver. Successful web businesses maximise the delivery of customers THROUGH the website not just to it. On average you have 8 seconds to capture a visitors attention when they arrive on site. Seventy percent of those who do wait for your page to load will proceed no further. Improve these odds and you are half way to having your site earn its keep. You have two choices - Your site is either a salesman or a boat anchor. Overview
Successful web marketing is not rocket science it is fundamentally about understanding the playing field and the tools that are available to assist. This one day seminar is designed to fast track anyone with an interest in web marketing through the jargon, technologies, myths and best practices used online and set about increasing the yield of their websites. Topics include: - Quality versus volume. Attracting customers not window shoppers.
- Targeting and using search engines effectively. Best practice tips and tricks explained in detail.
- Choosing and applying keywords.
- The importance of links and referrals.
- Usability and aesthetics. First impressions are all you get.
- Navigation and structure. Fast tracking arrivals to your products/services and sales team.
- Content organization and display. Playing your trumps.
- Copy techniques. Active versus passive selling. The importance of prominent and repeated calls to action.
- All roads lead to Rome. All pages should provide both the means and the incentive to directly engage with the sales process.
- Web marketing on a budget. Free tools and resources.
Course Details
Course name: Web Marketing fundamentals
Pre-requisites: Nil
Venue and Dates: TBA - Melbourne, Sydney & Brisbane dates coming soon
Times 9:00am – 5:00pm
Cost $700 Expressions of interest invited now Enquiries:
Tim Giles
+61 3 9863 7821
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