Enedia Innovate Process  (Pricing dependant upon size of website) Enedia's Innovate service begins with an examination of the issues identified in the preliminary Enedia Audit. In consultation with you, Enedia examine possible responses to address weaknesses, consolidate strengths and set in place procedures to enable you to implement a solid marketing platform that will maximise the effectiveness of any subsequent marketing campaigns. A fundamental principal underlying Enedia consulting is knowledge transfer. The deliverables of the Innovate service are several modules that not only discuss options and make recommendations, but describe in detail how this can be done. In this way you have the necessary tools and knowledge to implement these ideas yourself. Enedia provide the necessary base from which the best complimentary campaigns and applications can spring and limit the ongoing dependance on third party service providers or specialist knowledge. Using the Enedia EIES methodology, (Exposure, Interest, Engagement & Sale), the Enedia Innovate service evaluates your current systems and looks for ways to maximise the marketing potential of each component. Enedia Innovate could include the following... - Key Issues:
- A review of respective strenths and weaknesses of components of the sales/marketing process and prioritising each for further action
- An outline of possible solutions to issues identified in the Enedia Audit and discussion of the implications of each
- Provision of categorised recommendations that could highlight quick wins, band-aid fixes and long term changes required.
- Commentary regarding the approximate respective costs and merits of each solution
- Examination of the competitive environment and discussion regarding potential threats and means to counter them
- Examination of the competitive environment and discussion regarding possible opportunities and how to take advantage of them
- Identification of current and potential business needs regarding infrastructure and shortlisting of options
- Analysing marketing touch points for contribution to lead generation/revenue and cost saving (Media, customer service, advertising, online, public relations, branding)
- Website enhancement and optimisation for marketing purposes
- An exploration of potential marketing initiatives that could be considered to build upon and exploit the opportunities highlighted in the Audit. This could include joint ventures, expanded web marketing, mixed media campaigns, niche products/services and a range of hybrid and complimentary initiatives.
- A shortlising of options as a pre-cursor to progressing into the Enedia Plan service.
Enquire about Enedia Innovate Other Enedia Services:
The Enedia Whiteboard is a flexible forum where web issues can be thrashed out and you can pick the brains of industry experts. The Enedia Audit and Innovate processes look to maximise the effectiveness of your sales process in engaging customers and convincing them to make contact with your sales team or in some other way take a step closer to becoming a converted sale. The Plan & Manage services are designed to assit you putting these ideas into practice and maintain them. |
