Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced in making choices that either lead them closer towards being a converted sale or further away from it. Any weakness or flaw at one of these points will have flow on effects and reduce the chances of success.

"Sale" is everything that contributes towards turning a lead into a sale. How well does your site perform? Consider the following.

How does your business respond to web leads? The final stage in the marketing process in the most important as it is the culmination of all previous elements. It is the point where the window shopper becomes a customer. The point where the ultimate worth of a marketing campaign will be tested. If this stage is fundamentally flawed then it can undermine even the best of marketing campaigns.

• Key Issues:
  • The number of converted sales versus initial enquiries
    
  • The timeliness of sales responses (especially regarding phone and web leads)
    
  • The appropriateness/ optimum use of technology (eg online shopping carts versus faxed forms)
    
  • User perception and confidence (eg. transaction security, online privacy etc)
    
  • Comparison with competitors and best practice in other similar industries
    
  • Return on investment. Marketing spend versus net revenue.

The Enedia Directory is split into four sections relating to the particular stage that a website or web marketing campaign is at on the marketing continuum. Audit and Innovate tools look to maximise the effectiveness of your sales process in engaging customers and convincing them to make contact with your sales team or in some other way take a step closer to becoming a converted sale. The Plan and Manage tools & services are designed to assit you putting these ideas into practice and maintain them.