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What Enedia are... A specialised online marketing service set up to convert online window shoppers into sales. What Enedia do... Focus on specific components of online marketing to maximise its total yield. These core marketing... |
| Case Studies |
Todays Web Marketing Rant
Welcome to the first entry in the Enedia web marketing blog.test... |
Enedia Whiteboard
Enedia Whiteboard (Pricing dependant upon numbers, location, format and duration) Sometimes it helps to start with a clean slate. Throw around a few ideas without the millstones of entrenched systems, departmental self interest... |
Competition
This Competition is Now Closed
Thank you to all entrants. View the latest news section for details of winning entries
Ask a question - Win a Blackberry To kick off Enedia's Web Marketing Driving Range we are giving... |
About Enedia
What Enedia are... A specialised online marketing service set up to convert online window shoppers into sales. What Enedia do... Focus on specific components of online marketing to maximise its total yield. These core marketing... |
Web Marketing Driving Range - NOW OPEN
Web marketing is a specialised area. Many web business arms fail not because of poor ideas but in how these ideas are implemented online. The web is not TV, it is not print media, it is not a brochure, and marketing strategies along these lines generally fail... |
Allied Pickfords
"$3.6 million in 12 months, that's triple revenue - all thanks to Enedia." Catherine Maguire - National Marketing Manager - Allied Pickfords 2005 The Company: Allied Pickfords are a leading International Moving Network operating removal... |
New Water
Enedia Web Marketing Case Study - New Water - Rain Reviva - Aqua Reviva The Company: New Water were a company on the move with an innovative product (Rain Reviva), a motivated sales team and a network of agents & affiliates selling to the Eastern... |
Business Success
Web Marketing News, Reviews and Opinion Website marketing is a fast changing area. The following articles, features and Op Ed pieces have been assembled to provide marketers with an archive of useful information on the current state of play and help... |
Web Marketing Directory
Sick of the smoke & mirrors regarding web marketing and online operations? At Enedia we want to help you make money online not keep you in the dark and feed you fertilizer. This site is the aggregation... |
Web Marketing Tools
LINK POPULARITY CHECK Using the Link Popularity Check script you can revise detailed statistics of backward links for one domain in the most popular directories and search engines. ... |
Enedia Manage
Enedia Manage Enedia Manage (From $1800pw - Minimum 4 week engagement) Successful web marketing requires knowledge transfer enabling you to ensure that all stakeholders and marketing decision makers have the necessary... |
Increase Web Sales.
Increase Web Sales. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced in... |
Enedia Website Planning
Enedia Website Planning Enedia Website Planning (From $1800pw - Minimum 4 week engagement) Once the Enedia Audit has identified the strengths and weaknesses of the marketing systems and procedures and the Enedia... |
Enedia Innovate Process
Enedia Innovate Process Enedia Innovate Process (Pricing dependant upon size of website) Enedia's Innovate service begins with an examination of the issues identified in the preliminary Enedia Audit. In consultation... |
Enedia Website Audits
Enedia Website Audits Enedia Website Audits (Pricing dependant upon size of website) The first stage of any pre marketing examination is the audit of the current systems. The Enedia Audit reviews all elements of... |
Web Marketing Tools
The following are a range of useful web marketing tools. Other items can be found in our web marketing directory below.
Keyword Suggestion Tool
Use this tool to find out the average daily searches for your desired keyterm and compare... |
SiteProNews Australia
Ansearch Ltd and Jayde Online Inc to launch Australian version of leading online marketing news website
Joint Venture partnership to provide new revenue opportunities.
The parent company of Enedia, Ansearch Limited ("Ansearch") is pleased... |
Findings From IAB Online Advertising Expenditure Report
Emma Weekley (c) 2007 Published Monday 24th September, 2007 On August 9, PricewaterhouseCoopers released a report for the quarter ended June 2007 on behalf of the Interactive Advertising Bureau Australia (IAB).
Total market expenditure in the internet... |
Boost Website Traffic with Google's New Application: A/B Split Testing
Published Monday 24th September, 2007 The first major update to Google's Website Optimizer has been released.
This update, named A/B split experiments, enables faster optimization of your website and vastly improved conversion rates.
Firstly,... |
Ethical Guidelines Required as Machines Outsmart their Makers
Published Monday 24th September, 2007 The physiological term "singularity" refers to the the centre of a black hole, the point at which the laws of physics no longer makes sense.
This notion of singularity in terms of technological progression was... |
3 Tips To Save Hundreds On Your Pay Per Click Campaigns
Ron Erdos Imagine telling your Yellow Pages account manager that you are happy to pay for your ad, but only when people ring up! Pay per click (PPC) advertising is an entirely new way of thinking about advertising. For the first time in history,... |
Attract More Customers By Getting Every Single Page On Your Site Listed In Google
Ron Erdos You may be missing out on valuable web traffic if your site has only a few pages listed in Google. Now you can use the following quick remedy to get all your pages listed in Google. The Quick Remedy What we are about to do is create a Google... |
How “Landing Pages” Can Make You Money
By Ron Erdos
This article will show you how to squeeze more money out of your website. First things first – let’s define “landing page” before we see how to use them to increase sales. Definition of landing page: A landing page... |
Earn More With Upsells
By Ron Erdos“Would you like fries with that?” is probably the most famous upsell of all time. Here’s how to increase your own product and service sales by adding a few simple upsells to your website. Method #1: The “Shopping... |
Web Marketing Glossary
- A - Ad Package A collection of advertising products combined to create a cost-effective approach to best reach your target audience. Advertising Network A group of sites (who may or may not be affiliated with each other) that share a common ad server... |
Google And YouTube
In February Enedia GM Tim Giles was interviewed by Marketing Magazine regarding his views on the YouTube acquisition by Google. The following is an extract.
The biggest problem for Google with the YouTube purchase is that the site's success is not... |
Does Your Font Size Turn Customers Off?
Ron Erdos
Did you know that a large part of society finds it a strain to read anything less than 14 point font? This doesn’t mean that you should publish your website in huge 14 point font, though. The standard 10 or 12 point font is fine. ... |
How To Make Your Web Pages Load Faster
Ron Erdos
The longest you should have to make potential customers wait for a web page to load is ten seconds. Otherwise, you risk sending them to your competitors. Here are four tips to make your web pages load faster. 1. Use small ‘thumbnail’... |
Enedia Privacy Policy
Enedia is pleased to present our Privacy Policy. Enedia Privacy Policy and Terms of Use
Enedia.com ("Enedia") is located and commonly accessed via the URL
known as http://www.Enedia.com.au
Information Collection & Use
No personally... |
How Internal Search Tool Lifts Conversions 16%
This article first published on MarketingSherpa.com.
SUMMARY: 46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most effective site test, according to new data from... |
Website How To
When developing a website, consideration should be given to the following.
1. Attractive Look And Feel It is no different to the offline world. People expect to read attractive magazines and enter well-designed outlets so the users experience online... |
Firefox and the future of ad-funded applications
Firefox and the future of ad-funded applications
Posted by Phil Wainewright @ 1:00 pm Categories: Business models
Many people seem to have been surprised last week when Mozilla CEO Mitchell Baker revealed that the "bulk" of the organization's $52... |
Introduction to SEO Best Practices
DJ from Ansearch brought my attention to this article on SEO best practice published on search engine watch.
An Introduction to SEO Best Practices
By Eric Enge
January 17, 2007
SEO best practices have been constantly evolving since the advent... |
A Good Blog for SEO - Forum Post
Web Marketing Forum post 19 January 2007
Dean from Soush brought my attention to a good blog on SEO and related issues. ou can find it at..
http://www.aaronshear.com/blog/labels/seo.html
Read responses to this and other posts in our web marketing... |
Calling bull$#@! on 3 Marketing Strategies
Big statement number 1.
Sean Cummings calls bull$#@! on viral marketing programs, targeting technical influencers and social network advertising. Why? Because they are fraught with marketing spin and only add to a confusing and ever-expanding marketing... |
Blogging software - New Forum Post
Shane from Omniat
asks...
Looking for blog software that is very SEO friendly. Do you have any suggestions?
The one we are looking at is Mephisto Blog
View responses to this question and others in our Web Marketing Forum... |
The Move Online.
Lisa Kelly (from Media Run) reports on how to maximise your online marketinq returns.
As published in Marketing Magazine December/January 2007
While some market segments have allocated large portions of their marketing budgets to online for some... |
Enhance the performance of your website
How Healthy is Your Web Marketing?
Got a website but want to attract more visitors to it?
Worried that increases in traffic to your website are not leading to similar increases in sales?
Is your on-site advertising under-performing?
Confused... |
Blackberry Competition Winner
Congratulations to Luke Faulkner who has won the Blackberry mobile phone courtesy of Arrow Voice & Data mobile phone specialists. Stay tuned for more great competitions on this site.
His winning question was...
"I have heard about some... |
Tools to Check for Broken Links
Forum Post 19 Oct 2006
I have compiled a list of links to help find broken links on site... Some of them are just limited teaser appplications to try and get you to pay for the full blown version, some are freware that can be downloaded and some are... |
Newspaper Readers Moving To The Web
By David A. Utter Viewership figures compared to print circulation numbers by Nielsen//NetRatings for the Newspaper Association of America showed significant growth in the percentage of readers turning to the websites of papers rather... |
Getting Better Yield From Online Advertising
At Enedia we have received several requests for advice regarding online advertising so we thought that we would go straight to the experts. Lisa Kelly is one of Australia's foremost experts on managing ad campaigns on the web. She currently heads up the... |
Winning a Search Advertising Bid War
A small army marched into the Sutton North Room at the New York Hilton on Day 1 of the conference (D-Day). They came to this session in the advertising track to explore the strategy and tactics for winning a bid war. The battle plan for this... |
Need an edge? Look to the web.
Web marketing in general suffers from a bolt-on philosophy in many organisations. It is little more than a means of promoting a fait accompli, an afterthought to be brought in at the conclusion of the product cycle to stir up some hype and be bundled... |
Keeping the click fraud fox out of the chook house
By Tim Giles
In web jargon PPC stands for Pay Per Click. It should also stand for Premature Poultry Counting. As a measure of return on investment it is fundamentally flawed and if viewed in isolation can overlook many rotten eggs putrefying... |
Google & Enedia Present at Soush Publishers Seminar
Leading online media specialists Soush held a publisher information day at the St Kilda Road Towers in Melbourne on Wednesday 2nd August 2006. Key note Speakers were Tim Giles from Enedia and Ryan Hall and Mark Armstrong from Google.Before a crowd of... |
The 10 Cs of Branding
by William Arruda The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; and they can extend into new... |
Bypass SEM with Smart Website Strategy
By Matt Bentley Sedo's chief strategy officer outlines how to cut SEM costs by buying the right website domain names. Marketers assume that "Googling" for information is an automatic response the instant a web surfer... |
Using Redirection Scripts & SEO
Forum entry 29 September 2006
Need to redirect arrivals away from a URL to a new destination? There are many ways to do this but some have nasty implications with regards to SEO. Some even leave your site open to the potential for page hijacking. Here... |
Guidelines for Robots.txt Command
Forum Post 29 September 2006 Sometimes you might not want Google to index your content. Here are some tips on what to do and not to do with regards to influencing the indexing robots. Robots.txt Guidelines... |
Local Search the YP Nemesis?
According to Karl Morris from ... |
Web Developers Legal Resource
Forum entry 5th Sept 2006
Dean from Ansearch forwarded me this link this morning which I think may be of interest to members. I would be interested in the thoughts of anyone who has used this resource.- Tim Giles - Enedia GM
"NMK has joined forces... |
Using free directories to boost links
Enedia have compiled a spreadsheet listing of approximately 200 free directories of potential interest to Australian web marketers. You can access this list in our web marketing forum... |
Tips for Marketers to get their heads around Online
By Lisa Kelly from Soush
According to ABVS figures, Online advertising expenditure in Australia totaled $778 million for the 2005/2006 financial year, an increase of 59.4% on 2004/2005. This was characterised by growth in all expenditure types and in... |
Link building via free directories
The key to good SEO performance on the web is a combination of relevant link volumes and good content. Complicating this is the fact that Google arbitrarily sets the bar high by actively discounting any links from sites that don't score over three on... |
Scrolling Marquees and SEO
Forum Post 23/08/06
Someone suggested to me the other day to put a scrolling marquee (ie. a text ticker) across the top of my website to help with SEO. They said that it was an easy way to get extra text keywords on the page in a site with limited space... |
Enedia Web Marketing Forum Now Open For Business
Got a web marketing question or just want to get an insight into the current best practice regarding doing business online? The Enedia forum is now operational and full of good tips, discussion and commentary on boosting the yield of your website. Latest... |
Web Marketing Seminar
Your Website is either a Salesman or a Boat Anchor Enedia in conjunction with Monash University Faculty of Business & Economics present a selection of short courses in web marketing. The first of these will be a one day seminar to take place ... |
Audit your own website - Part 1 - Google Page Rank
Before you even begin considering throwing money at your website you should contuct an objective review of your site to determine strengths and weaknesses. Here is how.The first stage of any pre marketing examination is the audit of the current systems... |
The Tao of SEO
By Tim Giles
It is all pretty zen really. Forget your profound metaphors of trees falling in the forest and the sound of single hands clapping. If you are on the web and can't be found then are you really there at all? Sure your website may well... |
If it can happen to BMW it can happen to you:
The German websites of car making giant BMW have recently run foul of Google's crackdown on search engine spam. The main issue appears to be the widespread use of what are known as landing or doorway pages. The idea behind these type... |
Is your site a rich feast or a Dogs breakfast? Part 1.
By Tim Giles
It had started out as a prank, a practical joke to play on some of her ostentatious yuppie friends. They had always had the last laugh at her expense and now it was to be her opportunity for revenge. Half an upturned can of Pal surrounded... |
Put another Blog on the fire.
By Tim Giles
RSS is the new black. Blogging is the new journalism. Get publishing baby or get the hell out of Dodge! That familiar faecal smell of over hyped new technology is wafting in on the breeze sending stocks of Kleenex and lubricant through... |
Is your site a rich feast or a Dogs breakfast? Part 2
By Tim Giles
Nice sizzle, shame about the sausage. Legendary St Kilda and Hawthorn coach Allan "Yabby" Jeans summed it up in his famous post game quote. All the PR, advertising spend and marketing resources will only get you so far. The web junk yard... |
| ACPET Breakfast Seminar - Technology Tools to Improve Your Business - Friday 7 April |
Increase Web Exposure.
Increase Web Exposure. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced... |
Increase Website Interest.
Increase Website Interest. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced... |
Increase Website Engagement.
Increase Website Engagement. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be... |
The Enedia Pre-Marketing Principle 2 - Interest
Making potential customers aware of your brand and outlets is only part of the battle. The real challenge is to interest them long enough to hear your pitch and review your offerings. First impressions are often all you get.To capitalise on the increased... |
The Enedia Pre-Marketing Principle 4 - Sale
The final stage in the marketing process in the most important as it is the culmination of all previous elements. It is the point where the window shopper becomes a customer. The point where the ultimate worth of a marketing campaign will be tested. If... |
| News |
Todays Web Marketing Rant
Welcome to the first entry in the Enedia web marketing blog.test... |
Enedia Whiteboard
Enedia Whiteboard (Pricing dependant upon numbers, location, format and duration) Sometimes it helps to start with a clean slate. Throw around a few ideas without the millstones of entrenched systems, departmental self interest... |
Competition
This Competition is Now Closed
Thank you to all entrants. View the latest news section for details of winning entries
Ask a question - Win a Blackberry To kick off Enedia's Web Marketing Driving Range we are giving... |
About Enedia
What Enedia are... A specialised online marketing service set up to convert online window shoppers into sales. What Enedia do... Focus on specific components of online marketing to maximise its total yield. These core marketing... |
Web Marketing Driving Range - NOW OPEN
Web marketing is a specialised area. Many web business arms fail not because of poor ideas but in how these ideas are implemented online. The web is not TV, it is not print media, it is not a brochure, and marketing strategies along these lines generally fail... |
Allied Pickfords
"$3.6 million in 12 months, that's triple revenue - all thanks to Enedia." Catherine Maguire - National Marketing Manager - Allied Pickfords 2005 The Company: Allied Pickfords are a leading International Moving Network operating removal... |
New Water
Enedia Web Marketing Case Study - New Water - Rain Reviva - Aqua Reviva The Company: New Water were a company on the move with an innovative product (Rain Reviva), a motivated sales team and a network of agents & affiliates selling to the Eastern... |
Business Success
Web Marketing News, Reviews and Opinion Website marketing is a fast changing area. The following articles, features and Op Ed pieces have been assembled to provide marketers with an archive of useful information on the current state of play and help... |
Web Marketing Directory
Sick of the smoke & mirrors regarding web marketing and online operations? At Enedia we want to help you make money online not keep you in the dark and feed you fertilizer. This site is the aggregation... |
Web Marketing Tools
LINK POPULARITY CHECK Using the Link Popularity Check script you can revise detailed statistics of backward links for one domain in the most popular directories and search engines. ... |
Enedia Manage
Enedia Manage Enedia Manage (From $1800pw - Minimum 4 week engagement) Successful web marketing requires knowledge transfer enabling you to ensure that all stakeholders and marketing decision makers have the necessary... |
Increase Web Sales.
Increase Web Sales. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced in... |
Enedia Website Planning
Enedia Website Planning Enedia Website Planning (From $1800pw - Minimum 4 week engagement) Once the Enedia Audit has identified the strengths and weaknesses of the marketing systems and procedures and the Enedia... |
Enedia Innovate Process
Enedia Innovate Process Enedia Innovate Process (Pricing dependant upon size of website) Enedia's Innovate service begins with an examination of the issues identified in the preliminary Enedia Audit. In consultation... |
Enedia Website Audits
Enedia Website Audits Enedia Website Audits (Pricing dependant upon size of website) The first stage of any pre marketing examination is the audit of the current systems. The Enedia Audit reviews all elements of... |
Web Marketing Tools
The following are a range of useful web marketing tools. Other items can be found in our web marketing directory below.
Keyword Suggestion Tool
Use this tool to find out the average daily searches for your desired keyterm and compare... |
SiteProNews Australia
Ansearch Ltd and Jayde Online Inc to launch Australian version of leading online marketing news website
Joint Venture partnership to provide new revenue opportunities.
The parent company of Enedia, Ansearch Limited ("Ansearch") is pleased... |
Findings From IAB Online Advertising Expenditure Report
Emma Weekley (c) 2007 Published Monday 24th September, 2007 On August 9, PricewaterhouseCoopers released a report for the quarter ended June 2007 on behalf of the Interactive Advertising Bureau Australia (IAB).
Total market expenditure in the internet... |
Boost Website Traffic with Google's New Application: A/B Split Testing
Published Monday 24th September, 2007 The first major update to Google's Website Optimizer has been released.
This update, named A/B split experiments, enables faster optimization of your website and vastly improved conversion rates.
Firstly,... |
Ethical Guidelines Required as Machines Outsmart their Makers
Published Monday 24th September, 2007 The physiological term "singularity" refers to the the centre of a black hole, the point at which the laws of physics no longer makes sense.
This notion of singularity in terms of technological progression was... |
3 Tips To Save Hundreds On Your Pay Per Click Campaigns
Ron Erdos Imagine telling your Yellow Pages account manager that you are happy to pay for your ad, but only when people ring up! Pay per click (PPC) advertising is an entirely new way of thinking about advertising. For the first time in history,... |
Attract More Customers By Getting Every Single Page On Your Site Listed In Google
Ron Erdos You may be missing out on valuable web traffic if your site has only a few pages listed in Google. Now you can use the following quick remedy to get all your pages listed in Google. The Quick Remedy What we are about to do is create a Google... |
How “Landing Pages” Can Make You Money
By Ron Erdos
This article will show you how to squeeze more money out of your website. First things first – let’s define “landing page” before we see how to use them to increase sales. Definition of landing page: A landing page... |
Earn More With Upsells
By Ron Erdos“Would you like fries with that?” is probably the most famous upsell of all time. Here’s how to increase your own product and service sales by adding a few simple upsells to your website. Method #1: The “Shopping... |
Web Marketing Glossary
- A - Ad Package A collection of advertising products combined to create a cost-effective approach to best reach your target audience. Advertising Network A group of sites (who may or may not be affiliated with each other) that share a common ad server... |
Google And YouTube
In February Enedia GM Tim Giles was interviewed by Marketing Magazine regarding his views on the YouTube acquisition by Google. The following is an extract.
The biggest problem for Google with the YouTube purchase is that the site's success is not... |
Does Your Font Size Turn Customers Off?
Ron Erdos
Did you know that a large part of society finds it a strain to read anything less than 14 point font? This doesn’t mean that you should publish your website in huge 14 point font, though. The standard 10 or 12 point font is fine. ... |
How To Make Your Web Pages Load Faster
Ron Erdos
The longest you should have to make potential customers wait for a web page to load is ten seconds. Otherwise, you risk sending them to your competitors. Here are four tips to make your web pages load faster. 1. Use small ‘thumbnail’... |
Enedia Privacy Policy
Enedia is pleased to present our Privacy Policy. Enedia Privacy Policy and Terms of Use
Enedia.com ("Enedia") is located and commonly accessed via the URL
known as http://www.Enedia.com.au
Information Collection & Use
No personally... |
How Internal Search Tool Lifts Conversions 16%
This article first published on MarketingSherpa.com.
SUMMARY: 46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most effective site test, according to new data from... |
Website How To
When developing a website, consideration should be given to the following.
1. Attractive Look And Feel It is no different to the offline world. People expect to read attractive magazines and enter well-designed outlets so the users experience online... |
Firefox and the future of ad-funded applications
Firefox and the future of ad-funded applications
Posted by Phil Wainewright @ 1:00 pm Categories: Business models
Many people seem to have been surprised last week when Mozilla CEO Mitchell Baker revealed that the "bulk" of the organization's $52... |
Introduction to SEO Best Practices
DJ from Ansearch brought my attention to this article on SEO best practice published on search engine watch.
An Introduction to SEO Best Practices
By Eric Enge
January 17, 2007
SEO best practices have been constantly evolving since the advent... |
A Good Blog for SEO - Forum Post
Web Marketing Forum post 19 January 2007
Dean from Soush brought my attention to a good blog on SEO and related issues. ou can find it at..
http://www.aaronshear.com/blog/labels/seo.html
Read responses to this and other posts in our web marketing... |
Calling bull$#@! on 3 Marketing Strategies
Big statement number 1.
Sean Cummings calls bull$#@! on viral marketing programs, targeting technical influencers and social network advertising. Why? Because they are fraught with marketing spin and only add to a confusing and ever-expanding marketing... |
Blogging software - New Forum Post
Shane from Omniat
asks...
Looking for blog software that is very SEO friendly. Do you have any suggestions?
The one we are looking at is Mephisto Blog
View responses to this question and others in our Web Marketing Forum... |
The Move Online.
Lisa Kelly (from Media Run) reports on how to maximise your online marketinq returns.
As published in Marketing Magazine December/January 2007
While some market segments have allocated large portions of their marketing budgets to online for some... |
Enhance the performance of your website
How Healthy is Your Web Marketing?
Got a website but want to attract more visitors to it?
Worried that increases in traffic to your website are not leading to similar increases in sales?
Is your on-site advertising under-performing?
Confused... |
Blackberry Competition Winner
Congratulations to Luke Faulkner who has won the Blackberry mobile phone courtesy of Arrow Voice & Data mobile phone specialists. Stay tuned for more great competitions on this site.
His winning question was...
"I have heard about some... |
Tools to Check for Broken Links
Forum Post 19 Oct 2006
I have compiled a list of links to help find broken links on site... Some of them are just limited teaser appplications to try and get you to pay for the full blown version, some are freware that can be downloaded and some are... |
Newspaper Readers Moving To The Web
By David A. Utter Viewership figures compared to print circulation numbers by Nielsen//NetRatings for the Newspaper Association of America showed significant growth in the percentage of readers turning to the websites of papers rather... |
Getting Better Yield From Online Advertising
At Enedia we have received several requests for advice regarding online advertising so we thought that we would go straight to the experts. Lisa Kelly is one of Australia's foremost experts on managing ad campaigns on the web. She currently heads up the... |
Winning a Search Advertising Bid War
A small army marched into the Sutton North Room at the New York Hilton on Day 1 of the conference (D-Day). They came to this session in the advertising track to explore the strategy and tactics for winning a bid war. The battle plan for this... |
Need an edge? Look to the web.
Web marketing in general suffers from a bolt-on philosophy in many organisations. It is little more than a means of promoting a fait accompli, an afterthought to be brought in at the conclusion of the product cycle to stir up some hype and be bundled... |
Keeping the click fraud fox out of the chook house
By Tim Giles
In web jargon PPC stands for Pay Per Click. It should also stand for Premature Poultry Counting. As a measure of return on investment it is fundamentally flawed and if viewed in isolation can overlook many rotten eggs putrefying... |
Google & Enedia Present at Soush Publishers Seminar
Leading online media specialists Soush held a publisher information day at the St Kilda Road Towers in Melbourne on Wednesday 2nd August 2006. Key note Speakers were Tim Giles from Enedia and Ryan Hall and Mark Armstrong from Google.Before a crowd of... |
The 10 Cs of Branding
by William Arruda The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; and they can extend into new... |
Bypass SEM with Smart Website Strategy
By Matt Bentley Sedo's chief strategy officer outlines how to cut SEM costs by buying the right website domain names. Marketers assume that "Googling" for information is an automatic response the instant a web surfer... |
Using Redirection Scripts & SEO
Forum entry 29 September 2006
Need to redirect arrivals away from a URL to a new destination? There are many ways to do this but some have nasty implications with regards to SEO. Some even leave your site open to the potential for page hijacking. Here... |
Guidelines for Robots.txt Command
Forum Post 29 September 2006 Sometimes you might not want Google to index your content. Here are some tips on what to do and not to do with regards to influencing the indexing robots. Robots.txt Guidelines... |
Local Search the YP Nemesis?
According to Karl Morris from ... |
Web Developers Legal Resource
Forum entry 5th Sept 2006
Dean from Ansearch forwarded me this link this morning which I think may be of interest to members. I would be interested in the thoughts of anyone who has used this resource.- Tim Giles - Enedia GM
"NMK has joined forces... |
Using free directories to boost links
Enedia have compiled a spreadsheet listing of approximately 200 free directories of potential interest to Australian web marketers. You can access this list in our web marketing forum... |
Tips for Marketers to get their heads around Online
By Lisa Kelly from Soush
According to ABVS figures, Online advertising expenditure in Australia totaled $778 million for the 2005/2006 financial year, an increase of 59.4% on 2004/2005. This was characterised by growth in all expenditure types and in... |
Link building via free directories
The key to good SEO performance on the web is a combination of relevant link volumes and good content. Complicating this is the fact that Google arbitrarily sets the bar high by actively discounting any links from sites that don't score over three on... |
Scrolling Marquees and SEO
Forum Post 23/08/06
Someone suggested to me the other day to put a scrolling marquee (ie. a text ticker) across the top of my website to help with SEO. They said that it was an easy way to get extra text keywords on the page in a site with limited space... |
Enedia Web Marketing Forum Now Open For Business
Got a web marketing question or just want to get an insight into the current best practice regarding doing business online? The Enedia forum is now operational and full of good tips, discussion and commentary on boosting the yield of your website. Latest... |
Web Marketing Seminar
Your Website is either a Salesman or a Boat Anchor Enedia in conjunction with Monash University Faculty of Business & Economics present a selection of short courses in web marketing. The first of these will be a one day seminar to take place ... |
Audit your own website - Part 1 - Google Page Rank
Before you even begin considering throwing money at your website you should contuct an objective review of your site to determine strengths and weaknesses. Here is how.The first stage of any pre marketing examination is the audit of the current systems... |
The Tao of SEO
By Tim Giles
It is all pretty zen really. Forget your profound metaphors of trees falling in the forest and the sound of single hands clapping. If you are on the web and can't be found then are you really there at all? Sure your website may well... |
If it can happen to BMW it can happen to you:
The German websites of car making giant BMW have recently run foul of Google's crackdown on search engine spam. The main issue appears to be the widespread use of what are known as landing or doorway pages. The idea behind these type... |
Is your site a rich feast or a Dogs breakfast? Part 1.
By Tim Giles
It had started out as a prank, a practical joke to play on some of her ostentatious yuppie friends. They had always had the last laugh at her expense and now it was to be her opportunity for revenge. Half an upturned can of Pal surrounded... |
Put another Blog on the fire.
By Tim Giles
RSS is the new black. Blogging is the new journalism. Get publishing baby or get the hell out of Dodge! That familiar faecal smell of over hyped new technology is wafting in on the breeze sending stocks of Kleenex and lubricant through... |
Is your site a rich feast or a Dogs breakfast? Part 2
By Tim Giles
Nice sizzle, shame about the sausage. Legendary St Kilda and Hawthorn coach Allan "Yabby" Jeans summed it up in his famous post game quote. All the PR, advertising spend and marketing resources will only get you so far. The web junk yard... |
| ACPET Breakfast Seminar - Technology Tools to Improve Your Business - Friday 7 April |
Increase Web Exposure.
Increase Web Exposure. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced... |
Increase Website Interest.
Increase Website Interest. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced... |
Increase Website Engagement.
Increase Website Engagement. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be... |
The Enedia Pre-Marketing Principle 2 - Interest
Making potential customers aware of your brand and outlets is only part of the battle. The real challenge is to interest them long enough to hear your pitch and review your offerings. First impressions are often all you get.To capitalise on the increased... |
The Enedia Pre-Marketing Principle 4 - Sale
The final stage in the marketing process in the most important as it is the culmination of all previous elements. It is the point where the window shopper becomes a customer. The point where the ultimate worth of a marketing campaign will be tested. If... |
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Enedia Web Marketing:Level 3, 95 Coventry Street, South Melbourne, Victoria, Australia.For extensive, confidential assistance Enedia can provide a range of personal consulting services tailored to your specific needs. Simply briefly detail your requirements... |
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About Enedia
What Enedia are... A specialised online marketing service set up to convert online window shoppers into sales. What Enedia do... Focus on specific components of online marketing to maximise its total yield. These core marketing... |
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Todays Web Marketing Rant
Welcome to the first entry in the Enedia web marketing blog.test... |
Enedia Whiteboard
Enedia Whiteboard (Pricing dependant upon numbers, location, format and duration) Sometimes it helps to start with a clean slate. Throw around a few ideas without the millstones of entrenched systems, departmental self interest... |
Competition
This Competition is Now Closed
Thank you to all entrants. View the latest news section for details of winning entries
Ask a question - Win a Blackberry To kick off Enedia's Web Marketing Driving Range we are giving... |
About Enedia
What Enedia are... A specialised online marketing service set up to convert online window shoppers into sales. What Enedia do... Focus on specific components of online marketing to maximise its total yield. These core marketing... |
Web Marketing Driving Range - NOW OPEN
Web marketing is a specialised area. Many web business arms fail not because of poor ideas but in how these ideas are implemented online. The web is not TV, it is not print media, it is not a brochure, and marketing strategies along these lines generally fail... |
Allied Pickfords
"$3.6 million in 12 months, that's triple revenue - all thanks to Enedia." Catherine Maguire - National Marketing Manager - Allied Pickfords 2005 The Company: Allied Pickfords are a leading International Moving Network operating removal... |
New Water
Enedia Web Marketing Case Study - New Water - Rain Reviva - Aqua Reviva The Company: New Water were a company on the move with an innovative product (Rain Reviva), a motivated sales team and a network of agents & affiliates selling to the Eastern... |
Business Success
Web Marketing News, Reviews and Opinion Website marketing is a fast changing area. The following articles, features and Op Ed pieces have been assembled to provide marketers with an archive of useful information on the current state of play and help... |
Web Marketing Directory
Sick of the smoke & mirrors regarding web marketing and online operations? At Enedia we want to help you make money online not keep you in the dark and feed you fertilizer. This site is the aggregation... |
Web Marketing Tools
LINK POPULARITY CHECK Using the Link Popularity Check script you can revise detailed statistics of backward links for one domain in the most popular directories and search engines. ... |
Enedia Manage
Enedia Manage Enedia Manage (From $1800pw - Minimum 4 week engagement) Successful web marketing requires knowledge transfer enabling you to ensure that all stakeholders and marketing decision makers have the necessary... |
Increase Web Sales.
Increase Web Sales. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced in... |
Enedia Website Planning
Enedia Website Planning Enedia Website Planning (From $1800pw - Minimum 4 week engagement) Once the Enedia Audit has identified the strengths and weaknesses of the marketing systems and procedures and the Enedia... |
Enedia Innovate Process
Enedia Innovate Process Enedia Innovate Process (Pricing dependant upon size of website) Enedia's Innovate service begins with an examination of the issues identified in the preliminary Enedia Audit. In consultation... |
Enedia Website Audits
Enedia Website Audits Enedia Website Audits (Pricing dependant upon size of website) The first stage of any pre marketing examination is the audit of the current systems. The Enedia Audit reviews all elements of... |
Web Marketing Tools
The following are a range of useful web marketing tools. Other items can be found in our web marketing directory below.
Keyword Suggestion Tool
Use this tool to find out the average daily searches for your desired keyterm and compare... |
SiteProNews Australia
Ansearch Ltd and Jayde Online Inc to launch Australian version of leading online marketing news website
Joint Venture partnership to provide new revenue opportunities.
The parent company of Enedia, Ansearch Limited ("Ansearch") is pleased... |
Findings From IAB Online Advertising Expenditure Report
Emma Weekley (c) 2007 Published Monday 24th September, 2007 On August 9, PricewaterhouseCoopers released a report for the quarter ended June 2007 on behalf of the Interactive Advertising Bureau Australia (IAB).
Total market expenditure in the internet... |
Boost Website Traffic with Google's New Application: A/B Split Testing
Published Monday 24th September, 2007 The first major update to Google's Website Optimizer has been released.
This update, named A/B split experiments, enables faster optimization of your website and vastly improved conversion rates.
Firstly,... |
Ethical Guidelines Required as Machines Outsmart their Makers
Published Monday 24th September, 2007 The physiological term "singularity" refers to the the centre of a black hole, the point at which the laws of physics no longer makes sense.
This notion of singularity in terms of technological progression was... |
3 Tips To Save Hundreds On Your Pay Per Click Campaigns
Ron Erdos Imagine telling your Yellow Pages account manager that you are happy to pay for your ad, but only when people ring up! Pay per click (PPC) advertising is an entirely new way of thinking about advertising. For the first time in history,... |
Attract More Customers By Getting Every Single Page On Your Site Listed In Google
Ron Erdos You may be missing out on valuable web traffic if your site has only a few pages listed in Google. Now you can use the following quick remedy to get all your pages listed in Google. The Quick Remedy What we are about to do is create a Google... |
How “Landing Pages” Can Make You Money
By Ron Erdos
This article will show you how to squeeze more money out of your website. First things first – let’s define “landing page” before we see how to use them to increase sales. Definition of landing page: A landing page... |
Earn More With Upsells
By Ron Erdos“Would you like fries with that?” is probably the most famous upsell of all time. Here’s how to increase your own product and service sales by adding a few simple upsells to your website. Method #1: The “Shopping... |
Web Marketing Glossary
- A - Ad Package A collection of advertising products combined to create a cost-effective approach to best reach your target audience. Advertising Network A group of sites (who may or may not be affiliated with each other) that share a common ad server... |
Google And YouTube
In February Enedia GM Tim Giles was interviewed by Marketing Magazine regarding his views on the YouTube acquisition by Google. The following is an extract.
The biggest problem for Google with the YouTube purchase is that the site's success is not... |
Does Your Font Size Turn Customers Off?
Ron Erdos
Did you know that a large part of society finds it a strain to read anything less than 14 point font? This doesn’t mean that you should publish your website in huge 14 point font, though. The standard 10 or 12 point font is fine. ... |
How To Make Your Web Pages Load Faster
Ron Erdos
The longest you should have to make potential customers wait for a web page to load is ten seconds. Otherwise, you risk sending them to your competitors. Here are four tips to make your web pages load faster. 1. Use small ‘thumbnail’... |
Enedia Privacy Policy
Enedia is pleased to present our Privacy Policy. Enedia Privacy Policy and Terms of Use
Enedia.com ("Enedia") is located and commonly accessed via the URL
known as http://www.Enedia.com.au
Information Collection & Use
No personally... |
How Internal Search Tool Lifts Conversions 16%
This article first published on MarketingSherpa.com.
SUMMARY: 46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most effective site test, according to new data from... |
Website How To
When developing a website, consideration should be given to the following.
1. Attractive Look And Feel It is no different to the offline world. People expect to read attractive magazines and enter well-designed outlets so the users experience online... |
Firefox and the future of ad-funded applications
Firefox and the future of ad-funded applications
Posted by Phil Wainewright @ 1:00 pm Categories: Business models
Many people seem to have been surprised last week when Mozilla CEO Mitchell Baker revealed that the "bulk" of the organization's $52... |
Introduction to SEO Best Practices
DJ from Ansearch brought my attention to this article on SEO best practice published on search engine watch.
An Introduction to SEO Best Practices
By Eric Enge
January 17, 2007
SEO best practices have been constantly evolving since the advent... |
A Good Blog for SEO - Forum Post
Web Marketing Forum post 19 January 2007
Dean from Soush brought my attention to a good blog on SEO and related issues. ou can find it at..
http://www.aaronshear.com/blog/labels/seo.html
Read responses to this and other posts in our web marketing... |
Calling bull$#@! on 3 Marketing Strategies
Big statement number 1.
Sean Cummings calls bull$#@! on viral marketing programs, targeting technical influencers and social network advertising. Why? Because they are fraught with marketing spin and only add to a confusing and ever-expanding marketing... |
Blogging software - New Forum Post
Shane from Omniat
asks...
Looking for blog software that is very SEO friendly. Do you have any suggestions?
The one we are looking at is Mephisto Blog
View responses to this question and others in our Web Marketing Forum... |
The Move Online.
Lisa Kelly (from Media Run) reports on how to maximise your online marketinq returns.
As published in Marketing Magazine December/January 2007
While some market segments have allocated large portions of their marketing budgets to online for some... |
Enhance the performance of your website
How Healthy is Your Web Marketing?
Got a website but want to attract more visitors to it?
Worried that increases in traffic to your website are not leading to similar increases in sales?
Is your on-site advertising under-performing?
Confused... |
Blackberry Competition Winner
Congratulations to Luke Faulkner who has won the Blackberry mobile phone courtesy of Arrow Voice & Data mobile phone specialists. Stay tuned for more great competitions on this site.
His winning question was...
"I have heard about some... |
Tools to Check for Broken Links
Forum Post 19 Oct 2006
I have compiled a list of links to help find broken links on site... Some of them are just limited teaser appplications to try and get you to pay for the full blown version, some are freware that can be downloaded and some are... |
Newspaper Readers Moving To The Web
By David A. Utter Viewership figures compared to print circulation numbers by Nielsen//NetRatings for the Newspaper Association of America showed significant growth in the percentage of readers turning to the websites of papers rather... |
Getting Better Yield From Online Advertising
At Enedia we have received several requests for advice regarding online advertising so we thought that we would go straight to the experts. Lisa Kelly is one of Australia's foremost experts on managing ad campaigns on the web. She currently heads up the... |
Winning a Search Advertising Bid War
A small army marched into the Sutton North Room at the New York Hilton on Day 1 of the conference (D-Day). They came to this session in the advertising track to explore the strategy and tactics for winning a bid war. The battle plan for this... |
Need an edge? Look to the web.
Web marketing in general suffers from a bolt-on philosophy in many organisations. It is little more than a means of promoting a fait accompli, an afterthought to be brought in at the conclusion of the product cycle to stir up some hype and be bundled... |
Keeping the click fraud fox out of the chook house
By Tim Giles
In web jargon PPC stands for Pay Per Click. It should also stand for Premature Poultry Counting. As a measure of return on investment it is fundamentally flawed and if viewed in isolation can overlook many rotten eggs putrefying... |
Google & Enedia Present at Soush Publishers Seminar
Leading online media specialists Soush held a publisher information day at the St Kilda Road Towers in Melbourne on Wednesday 2nd August 2006. Key note Speakers were Tim Giles from Enedia and Ryan Hall and Mark Armstrong from Google.Before a crowd of... |
The 10 Cs of Branding
by William Arruda The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; and they can extend into new... |
Bypass SEM with Smart Website Strategy
By Matt Bentley Sedo's chief strategy officer outlines how to cut SEM costs by buying the right website domain names. Marketers assume that "Googling" for information is an automatic response the instant a web surfer... |
Using Redirection Scripts & SEO
Forum entry 29 September 2006
Need to redirect arrivals away from a URL to a new destination? There are many ways to do this but some have nasty implications with regards to SEO. Some even leave your site open to the potential for page hijacking. Here... |
Guidelines for Robots.txt Command
Forum Post 29 September 2006 Sometimes you might not want Google to index your content. Here are some tips on what to do and not to do with regards to influencing the indexing robots. Robots.txt Guidelines... |
Local Search the YP Nemesis?
According to Karl Morris from ... |
Web Developers Legal Resource
Forum entry 5th Sept 2006
Dean from Ansearch forwarded me this link this morning which I think may be of interest to members. I would be interested in the thoughts of anyone who has used this resource.- Tim Giles - Enedia GM
"NMK has joined forces... |
Using free directories to boost links
Enedia have compiled a spreadsheet listing of approximately 200 free directories of potential interest to Australian web marketers. You can access this list in our web marketing forum... |
Tips for Marketers to get their heads around Online
By Lisa Kelly from Soush
According to ABVS figures, Online advertising expenditure in Australia totaled $778 million for the 2005/2006 financial year, an increase of 59.4% on 2004/2005. This was characterised by growth in all expenditure types and in... |
Link building via free directories
The key to good SEO performance on the web is a combination of relevant link volumes and good content. Complicating this is the fact that Google arbitrarily sets the bar high by actively discounting any links from sites that don't score over three on... |
Scrolling Marquees and SEO
Forum Post 23/08/06
Someone suggested to me the other day to put a scrolling marquee (ie. a text ticker) across the top of my website to help with SEO. They said that it was an easy way to get extra text keywords on the page in a site with limited space... |
Enedia Web Marketing Forum Now Open For Business
Got a web marketing question or just want to get an insight into the current best practice regarding doing business online? The Enedia forum is now operational and full of good tips, discussion and commentary on boosting the yield of your website. Latest... |
Web Marketing Seminar
Your Website is either a Salesman or a Boat Anchor Enedia in conjunction with Monash University Faculty of Business & Economics present a selection of short courses in web marketing. The first of these will be a one day seminar to take place ... |
Audit your own website - Part 1 - Google Page Rank
Before you even begin considering throwing money at your website you should contuct an objective review of your site to determine strengths and weaknesses. Here is how.The first stage of any pre marketing examination is the audit of the current systems... |
The Tao of SEO
By Tim Giles
It is all pretty zen really. Forget your profound metaphors of trees falling in the forest and the sound of single hands clapping. If you are on the web and can't be found then are you really there at all? Sure your website may well... |
If it can happen to BMW it can happen to you:
The German websites of car making giant BMW have recently run foul of Google's crackdown on search engine spam. The main issue appears to be the widespread use of what are known as landing or doorway pages. The idea behind these type... |
Is your site a rich feast or a Dogs breakfast? Part 1.
By Tim Giles
It had started out as a prank, a practical joke to play on some of her ostentatious yuppie friends. They had always had the last laugh at her expense and now it was to be her opportunity for revenge. Half an upturned can of Pal surrounded... |
Put another Blog on the fire.
By Tim Giles
RSS is the new black. Blogging is the new journalism. Get publishing baby or get the hell out of Dodge! That familiar faecal smell of over hyped new technology is wafting in on the breeze sending stocks of Kleenex and lubricant through... |
Is your site a rich feast or a Dogs breakfast? Part 2
By Tim Giles
Nice sizzle, shame about the sausage. Legendary St Kilda and Hawthorn coach Allan "Yabby" Jeans summed it up in his famous post game quote. All the PR, advertising spend and marketing resources will only get you so far. The web junk yard... |
| ACPET Breakfast Seminar - Technology Tools to Improve Your Business - Friday 7 April |
Increase Web Exposure.
Increase Web Exposure. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced... |
Increase Website Interest.
Increase Website Interest. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be influenced... |
Increase Website Engagement.
Increase Website Engagement. Enedia follow a 4 pillar approach focussing on Exposure, Interest, Engagement and Sale components (EIES). Basically these are the four decision points in any marketing/sales process where a customer can be... |
The Enedia Pre-Marketing Principle 2 - Interest
Making potential customers aware of your brand and outlets is only part of the battle. The real challenge is to interest them long enough to hear your pitch and review your offerings. First impressions are often all you get.To capitalise on the increased... |
The Enedia Pre-Marketing Principle 4 - Sale
The final stage in the marketing process in the most important as it is the culmination of all previous elements. It is the point where the window shopper becomes a customer. The point where the ultimate worth of a marketing campaign will be tested. If... |
Contact
Enedia Web Marketing:Level 3, 95 Coventry Street, South Melbourne, Victoria, Australia.For extensive, confidential assistance Enedia can provide a range of personal consulting services tailored to your specific needs. Simply briefly detail your requirements... |
Web Marketing Tools
LINK POPULARITY CHECK Using the Link Popularity Check script you can revise detailed statistics of backward links for one domain in the most popu |
