Website Marketing Directory — Search Engine Optimisation — Melbourne, Sydney, Australia

The first stage of any pre marketing examination is the audit of the current systems. The tools and resources listed in the Audit category allows you to review all elements of the sales process to highlight strengths and identify weaknesses or bottle necks. Often the growth of businesses outstrip the processes that underpin them and inherent weaknesses can become compounded over time. Similarly technical change and advancement can leave a company with entrenched systems that are inefficient or outdated. On the other hand successful techniques and processes can be limited through isolated or inconsistent application.

By using the tools and resources listed in this section web marketing stakeholders can appraise online operations and help identify weaknesses and troublespots. Enedia offer additional support consulting services to assist in the conduct of an Audit, the interpretation of results and the application of recommendations.

The specific focuses of the Enedia Audit are defined in consultation with each client, however they will all involve analysis to some degree of existing marketing/sales channels using Enedia EIES methodology (Exposure, Interest, Engagement and Sale) to define current status. This could include a diverse range of factors including...

Key Issues:

• Consistency of branding across mediums and channels
• Usability of systems and comparison with best practice
• Appropriateness of systems with regard to target demographics
• Effectiveness of technology used and limitations/strengths therein
• Application of marketing initiatives across or within mediums
• Legal or consumer confidence issues (eg. privacy statements on websites, secure transaction processing etc)
• Review of available statistics and customer feedback
• Design audits (what does the current branding say about the company)
• Copywriting (wording, consistency, accuracy, grammer and spelling, appropriateness for medium)
• Universal access / social justice (eg. consideration of people with disabilities, urban versus rural, Mac versus PC, non English speakers - if relevant)

Enquire about Enedia Web Site Audits

Other Enedia Services:
The Enedia Whiteboard is a flexible forum where web issues can be thrashed out and you can pick the brains of industry experts. The Enedia Audit and Innovate processes look to maximise the effectiveness of your sales process in engaging customers and convincing them to make contact with your sales team or in some other way take a step closer to becoming a converted sale. The Plan & Manage services are designed to assit you putting these ideas into practice and maintain them.